MISSION AND VISION

IDENTITY IS MORE BASIC THAN BRAND.

Today’s greatest challenges—cultural decay, civil unrest, political polarization, poverty, racism, and human trafficking—are not the root problems. They are symptoms of deeper issues. To overcome these painful realities, we must address their underlying causes.

Consider this: There is the world of reality—what truly exists. Then there is the world of ideas—our interpretation of reality. While distinct, these two worlds are deeply interconnected.

Just as the material world is built upon more fundamental elements, culture is constructed from core beliefs in the realm of ideas. The degree to which our interpretations align with actual reality determines both the quality of our knowledge and our capacity to unlock true potential in both worlds.

Conversely, when we misinterpret reality—particularly by failing to understand the nature and power of worldviews—we sow the seeds of decay, division, and chaos.

This is why, if we want to build thriving and humane cultures, we must first examine worldviews and the views they promote regarding human nature, dignity, diversity, and flourishing. Only then can we stop fighting symptoms (“weeds”) and begin cultivating the true, the good, and the beautiful in their place.

Many look at the scale of this challenge and conclude that humanity’s future is bleak. We disagree. The extent to which we pursue truth, affirm human dignity, develop our unique talents, unleash creativity, and empower others is the extent to which real hope exists for vibrant, flourishing cultures and communities. And Flume exists to turn that hope into reality.

VISION

Flume sees an increasingly dignified world teeming with the good, true, and beautiful; and a flourishing human race with the clarity and creativity to steward and enjoy it forever.

MISSION

Flume is an integrative knowledge-based company dedicated to knowing and proclaiming the universal nature and dignity of the human person; unearthing and redeeming the roots of cultural decay and polarization; and cultivating clarity concerning the true, the good, and the beautiful in every area of culture.

Bending that light through a prism, this is to say Flume exists to:

  1. Advocate for a dignified and holistic view of the human person in the public square and every human institution; including a humane and ontologically coherent view of human diversity.

  2. Counter the narratives of narcissism and nihilism with visions of clarity, meaning, truth, optimism, and hope.

  3. Cultivate peace and redemption by helping resolve, remedy, and restore the vast stories of injustices and dehumanization throughout today’s contemporary world and human history.

  4. Foster humane discourse in the public square that both honors human variation and seeks truth above all else.

  5. Equip and empower global citizens and citizens of the Free World to be good stewards of the freedoms they have, and using them to possess, share, and foster the good, true, and beautiful.

  6. Help hurting individuals, families, and communities find meaning, healing, redemption, and flourishing in and through their suffering.

  7. Help the West and broader world nonviolently heal its many divisions by fostering the natural fusing of the many false dichotomies that have fractured it—internally, horizontally, and vertically.

  8. Provide insightful, organic, and bottoms-up solutions to personal, organizational, social, and global challenges.

  9. Foster the capacity in leadership to connect the qualitative, quantitative, communicative, and humane components into their identity, brand, services, and supply chains.

  10. Inspire a humane love for leaning, language, reading, writing, storytelling, the arts, wellness, and cross-cultural experiences.