NAME
NAMES ARE LIVING SIGNIFIERS OF DEEPER REALITIES.
People often ask where the name “Flume” comes from. It’s not from Bon Iver’s amazing song, but we won’t correct you if you thought so. Anyway, for us, here is where our name comes from:
Flume (flu:m; floom), noun.
from Old French flum, from Latin flumen “river”, from fluere “to flow.”
A deep narrow channel or ravine with a mountain stream or torrent running through it.
An artificial channel conveying water; utilizes the inherent power of nature to transport heavy materials such as logs or timber.
A water-chute ride at an amusement park.
The “lum” of the word is also the Latin root for: light, to shine, or to enlighten, as with truth and knowledge.
All together, by maximizing the natural potentials of the earth and the felt human experience, the name “Flume” summarizes our desire to be a conduit of truth, clarity, creativity, exceptionalism, and enlightenment—in and through every area of life, society, and culture. A means to capture the good, true, and beautiful, and to redemptively cultivate and spread it further, worldwide and for generations to come.