NAME

NAMES ARE THE SIGN AND SYMBOLS OF DEEPER REALITIES.

People often ask where the name “flume” comes from. We are not mad Bon Iver has a great song by that name. But for us, here is where our name comes from:

Flume (flu:m; floom), noun.

from Old French flum, from Latin flumen “river”, from fluere “to flow.”

1. A deep narrow channel or ravine with a mountain stream or torrent running through it.

2. An artificial channel conveying water; utilizes the inherent power of nature to transport heavy materials such as logs or timber.

3. A water-chute ride at an amusement park.

4. The “lum” of the word is also the Latin root for: light, to shine, or to enlighten, as with truth and knowledge.

All together, by maximizing the natural potentials of the earth and the felt human experience, the name “Flume” summarizes our desire to be a conduit of truth, clarity, creativity, exceptionalism, and enlightenment—in and through every area of life, society, and culture. A means to capture the good, true, and beautiful, and to cultivate and spread it further, worldwide and for generations to come.

Light… Life… Love… Liberty… Flume… For humanity.